Privacy Policy

We may collect the following categories of personal information:

• Contact Information: Name, phone number, email address, and mailing address when you submit an eligibility inquiry or contact form.
• Program Information:Information about your household, the care recipient’s Medicaid status, and functional needs, to the extent you voluntarily provide it during the eligibility screening process.
• Usage Data: Browser type, IP address, pages visited, and referring URLs collected automatically through cookies and analytics tools.
• Communications: Records of phone calls, emails, or text messages you exchange with us.

We use the information we collect to:

• Determine eligibility for the Michigan Home Help Program and assist with enrollment.
• Respond to your inquiries and provide customer support.
• Send appointment reminders, program updates, and follow-up communications (with your consent where required).
• Improve our website, services, and communications.
• Comply with applicable legal and regulatory obligations.
• Protect against fraud and unauthorized activity.

As a home care agency operating within the Medicaid system, Downriver Health may be subject to the Health Insurance Portability and Accountability Act (HIPAA) with respect to protected health information (PHI) of care recipients. Where applicable, we maintain appropriate administrative, physical, and technical safeguards to protect PHI in compliance with HIPAA requirements.

General inquiries submitted through our website are not treated as PHI for HIPAA purposes until you are enrolled as a client and a covered relationship is established.

Our website uses cookies and similar tracking technologies to analyze site traffic, understand user behavior, and improve your experience. We may use:

• Essential cookies necessary for the site to function.
• Analytics cookies (e.g., Google Analytics) to measure traffic and page performance.
• Advertising cookies that may be set by third-party ad networks if we run paid campaigns.

You can control cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.

We do not sell your personal information. We may share your information with:

• MDHHS and state agencies as necessary to process Medicaid enrollment and care authorizations.
• Service providers who assist us with payroll, IT, scheduling, or communications, under confidentiality agreements.
• Legal authorities when required by law, court order, or to protect the rights and safety of individuals.

With your express written consent, we may send you text messages (SMS) for appointment confirmations, service updates, caregiver scheduling, and responses to your inquiries. Message and data rates may apply. Message frequency varies.

To opt out, reply STOP to any SMS message. To request help, reply HELP or contact us at (248) 688-0966. For complete SMS terms, see our SMS Terms & Conditions.

Depending on applicable law, you may have the right to access, correct, or request deletion of your personal information. To exercise any of these rights, please contact us at the address below.